domingo, 20 de marzo de 2011

The need to seek for new business models in the network...For the media.

As I wrote in my previous post, I am very sure that Internet is not 100% well used. Internet is something so much big, that it offers millions of opportunities (although the most octogenarians continue building barriers to not see them).

I have started to write this post in order to the lots of critics that the very famous "Ley Sinde" has received. Since this polemic law was born, the debate around the network and its possibility or not to be used by the big owners of the media, is omnipresent. And it is a debate, which is from my point of view completely unnecessary because the need to modernize the nowadays system of distribution is undeniable, and Internet is the best item that we dispose to do it. This law means a terrible involution, and tries to restrict something with so big and with so much power, that it is doomed. As this picture shows (obtained from www.ultimonivel.net), this law is a waste of time:

I will not criticize the law, because there are lots of people that have already done it. I am only going to declare that Law is not up to date with the status of the Internet, and is far behind the actual needs of the network. And this is, again, undeniable. But this is not the intention of this post. I would like to deep in the reflection of how we could use the Internet in order to improve the poor system we are suffering now, and which only looks for the benefit of the big owners of the media. Because this is one of the objectives of this subject: discover the network.

Watching some videos at Youtube about the possibilities of taking the media business into Internet, one model seems to me the protagonist. It is a model that is has already been used by Spotify, which is a platform that offers free music with advertising , and also proffer a premium account (5 euros per month) without publicity and no time limit. I think it only has one problem, and it is that it does not permit to download the file. I dream with a platform of the same characteristics for films and TV series. I noticed that the webmaster of "seriesyonkis.com" is developing a new platform, a free one in this case. It is his way to fight with the worst law ever made. It is not a business model for the artists, but a good way to answer to that people who do not want to evolve to something better.

In conclussion, as David Bravo says in one of his best interventions: you can continue travelling by a Flintstones car, but let us travel by plane. Let us get the best use of the Internet, and stop stealing the users.

2 comentarios:

  1. The truth is that the Internet has changed our lives in a special way. But often we get carried away by that trust in a weird and strange world where you can find anything at any time. It's a double edged sword. However, I liked your article and the title of the blog is quite original. Congratulations!

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  2. The only thing I find sad is the fact that, as you say, the Internet is such a big parallel world to ours and that we don't know how to use it in order to end up with dictatorships and discrimination. In the opposite case, everything would be perfect.

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